Wolverine Worldwide

Challenge

Wolverine Worldwide needed a corporate platform capable of presenting a diverse global portfolio of footwear, apparel and accessories brands without flattening their individual identities. The experience had to communicate the company’s scale, craft and innovation while serving brand discovery, careers, responsibility, investor information and corporate storytelling.

Approach

Byndex shaped the experience around the company mission, “Make. Every Day. Better.” Full-screen imagery, video-led storytelling and masked parallax connect the portfolio through a shared sense of movement, while focused navigation gives audiences clear routes into brands, culture, responsibility and business information.

Deliverables

Digital strategy, content architecture, responsive UX and interface design, corporate and brand portfolio templates, motion direction, video storytelling, GSAP animation, Craft CMS development, Locomotive Scroll integration, accessibility consideration, performance refinement, SEO foundations and responsive quality assurance.

Creative Credits

Delivered by Byndex for Wolverine Worldwide. Public award credits identify Locomotive as the creator of the recognized digital experience.

Outcome

The completed platform turns Wolverine Worldwide’s multi-brand scale into a clear and expressive corporate story, bringing product innovation, culture and purpose together in one coherent digital system. It received Awwwards Site of the Day on June 24, 2026.