Challenge

Matcha Cartel needed to communicate matcha’s cultural history and growing commercial demand without relying on the familiar calm, wellness-led visual language used by many matcha brands.

Approach

Byndex delivered the website as an immersive Framer experience, framing matcha as a controlled commodity moving through an underground system. The experience combines a dark visual system, structured editorial storytelling, responsive interaction, 3D assets and motion-led transitions.

Deliverables

Concept and narrative development, brand and visual-system execution, interactive website design, Framer development, responsive implementation, 3D and motion integration, and experience quality assurance.

Creative Credits

Delivered by Byndex for Matcha Cartel. Agnes Andreyana led interaction and web design and development; Wildy Riftian led visual design, branding, 3D and world-building. Surd Studio is credited as the collaborating digital design practice.

Outcome

The finished experience presents Matcha Cartel as an interactive archive with a distinct narrative identity. The project received an Awwwards Honorable Mention on June 28, 2026.