HBA

Challenge

HBA needed one global digital platform capable of unifying 29 studios across multiple regions and business units while preserving the local relevance, voice and visibility of each market. A large portfolio of projects, people, news and expertise also had to remain simple to explore.

Approach

Byndex delivered a global architecture and hospitality website built around connected content, advanced filtering and location-aware discovery. The experience prioritises locally relevant projects and stories while retaining access to HBA’s full global portfolio, with a mobile-first interface, fluid project browsing and a scalable publishing system.

Deliverables

User research and journeys, information architecture, UX and digital design, prototyping, responsive development, advanced portfolio filtering, connected content modelling, localisation support, global performance optimisation, and project management.

Creative Credits

Delivered by Byndex for HBA. Public project credits identify Seesaw Studio for user research, user journeys, UX, digital design, prototyping, digital development and project management; HBA for content; and Chriate for development support.

Outcome

The website became HBA’s central digital platform, unifying 29 studios while giving each location its own visibility. The published case study reports that site traffic more than doubled and enquiries increased by 36%. The project received an Awwwards Honorable Mention on May 16, 2026.